We came across this great article of interest from a March 1968 TV Guide which we wanted to share. From 1966 to 1968 during Captain Action’s initial toy run at Ideal, the Super Hero craze of the era was definitely a driving factor in the toy’s popularity, between comic books , the Adam West Batman show and all the super hero cartoons being shown on Saturday mornings most notably from Marvel, DC and Hanna-Barbera.
It has been noted that complaints of too much violence in Children’s programming forced the networks to take a stand and do away with most of the Super Hero cartoon programming and the Batman live Action show was taken off the air as well.
It is thought by many that this change further trickled down to the toy industry and helped put Captain Action out of business in 1968 as well.
This TV Guide article corroborates the above beginning of the end. It states that by this time in March it was already decided that the Fall’s children’s programming was taking a turn away from Super Heroes. It’s a great article evidencing the sign of the times. It’s also very ironic that the illustration below was done by none other than the great comic book artist Wally Wood!
Thankfully though, Super Heroes are alive and well today and so is Captain Action!
Enjoy the read!