Flashback 1968 – The End of Super Hero Programming and Ideal Captain Action

Hey Actioneers!

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We came across this great article of interest from a March 1968 TV Guide which we wanted to share. From 1966 to 1968 during Captain Action’s initial toy run at Ideal, the Super Hero craze of the era was definitely a driving factor in the toy’s popularity, between comic books , the Adam West Batman show and all the super hero cartoons being shown on Saturday mornings most notably from Marvel, DC and Hanna-Barbera.

It has been noted that complaints of too much violence in Children’s programming forced the networks to take a stand and do away with most of the Super Hero cartoon programming and the Batman live Action show was taken off the air as well.

It is thought by many that this change further trickled down to the toy industry and helped put Captain Action out of business in 1968 as well.

This TV Guide article  corroborates the above beginning of the end. It states  that by this time in March it was already decided that  the Fall’s children’s programming was taking a turn away from Super Heroes.  It’s a great article evidencing the sign of the times. It’s also very ironic that the illustration below was done by none other than  the great comic book artist Wally Wood!

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Thankfully though, Super Heroes are alive and well today and so is Captain Action!

Enjoy the read!

Team Action

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Helsinki 1


Hey Actioneers!

We’re honored to have Captain Action be a part of an on going exhibit in Helsinki, Finland celebrating the legacy of Pulp and Comic Book heros!

Here’s the ad for the event!


Team Action

Helsinki CAPTAIN-ACTION-web-azul



Take a stroll down the action-figure aisle of any contemporary toy store or comics shop and you´ll be bombarded by dozens, if not hundreds, of super-hero toys, ranging from 2” die-cast miniature to 12” cloth-costumed dolls-plus higher-priced, exquisitely sculpted statues and mini-busts.

The merchandising of comic book characters is big business, generating even more money than comics themselves. For the most popular superheroes like Spider-Man and Batman, multiple incarnations of action figures exist, based on the characters´ comics, movie, and animated-TV versions, with numerous releases in each of those categories.

Back in the 1960s, kids had fewer choices. Mind you, there was an explosion of super-hero merchandising at the time, including everything from Gumby-like bendables, rings and pins available in vending machines, fork-and-spoon sets, Colorforms play sets, puzzles, coloring books, and trading cards, but super-hero action figures did not yet exist.

Until Ideal Toys introduced Captain Action in 1966, that is.

“Change him into ´9´ super heroes [sic]!” trumpeted the original display for the toy. A line of nine doesn´t sound like much by today´s standards, but in 1966, a line of nine different super-heroes was overwhelming, about the most exciting thing any boy could imagine.

The original nine (Superman, Batman, Aquaman, Captain America, the Phantom, the Lone Ranger, Steve Canyon, Flash Gordon and Sgt. Fury) were soon augmented by four new uniforms for Captain Action (Spider-Man, Tonto, Buck Rogers and Green Hornet), and diminished by one (Sgt. Fury appeared only in the first issue, but later trickled into release as remaindered product.).

Lady Action Highlighted at the 2014 Tonner Convention

Hey Actioneers!

We are honored to report that our new Lady Action doll coming from Tonner Dolls  will be officially introduced and highlighted at this year’s Tonner convention in Illinois. Team Action’s Ed Catto will be on hand as a special guest speaker at this event. We at CA Enterprises are thrilled to be part of the Tonner line up of exquisite dolls.


Team Action


Tonner Convention